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Word For Social Media Strategy for Brick-Mortar Stores: “Community”
Yes, I know you care about Social-Media. You might have aggressive plan to spend a good chunk of your marketing dollars from digital marketing aisle on it. But, here is the bummer- according to a...
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Lessons From Apple Retail Stores, Gold for Others
Being an Apple fanboy, All I can see is how Apple is energizing current market landscape. It is pioneering in areas around its product lineup, its App Store as well as its retail stores. Everywhere...
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7 Lessons From Apple To Small Business
Yes, I am writing yet another blog on apple. But this time, it is addressing what small businesses could learn from it. Apple product keynotes presents ever increasing passion from audience and media...
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How Retailer Should Use QR Code To Hit The Pot Of Gold
Before we dive into the topic, I want to take a step back and explain what is QRCode: QR Code (abbreviated from Quick Response Code) is the trademark for a type of matrix barcode (or two-dimensional...
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Why bottom-up innovation is better than top-down innovation?
Disclaimer: I am not suggesting top-down innovation is useless but bottom-up is better. Now let me clear the mist first and explain what is bottom-up and top-down innovation. Bottom-up and Top-down are...
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Black Friday is Becoming Irrelevant, How Retailers Should Survive
Firstly, wish you all a very Happy Thanksgiving and a Happy New Year! It is that time of the year again, when after an awesome Turkey dinner, we search for mouth-watering deals and get in lines early...
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Mobile Strategy For Brick-Mortar Stores And How Retailers Are Doing It All Wrong
No, we are not talking about mobile strategy for retailers but a sub-part of it, that is – Mobile strategy for brick-mortar stores. Yes, it is different from the overall mobile strategy for the...
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Word For Social Media Strategy for Brick-Mortar Stores: “Community”
Yes, I know you care about Social-Media. You might have aggressive plan to spend a good chunk of your marketing dollars from digital marketing aisle on it. But, here is the bummer- according to a...
View ArticleClik here to view.
Lessons From Apple Retail Stores, Gold for Others
Being an Apple fanboy, All I can see is how Apple is energizing current market landscape. It is pioneering in areas around its product lineup, its App Store as well as its retail stores. Everywhere...
View ArticleClik here to view.
Social Tools to Attract Local Shoppers
So, what are some social tools that retailers should use? Following is the list of some social tools that every retailer should know about. It is not a complete list but this list should be used as a...
View ArticleHappy Holidays! Top 10 blogs from 2012
Happy Holidays! 2012 was an year with lots of ups and some downs. 2012 has not stopped us from moving but shown optimism. 2012 was the year when I started blogging. You all were very supportive and...
View Article2017 Trends in Cloud Computing
The vitality of cloud computing to the contemporary enterprise is best measured in quantitative and qualitative terms. On the one hand, it is the cardinal enabler of a wealth of technologies and...
View Article[Podcast] Radical Transparency: Building A Kinder, Gentler Financial Marketplace
Ah – financial markets: a place where buyers and sellers come together to nail each other to the wall. Like a giant Thunderdome of capitalism, buyers buy because they think the value of a security is...
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Black Friday and Cyber Monday – Analyzing Your Holiday Numbers
The holiday season is usually the busiest and most important for most retailers, and Black Friday is the event that kicks it all off. As such, companies devote immense resources and efforts to ensure...
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Shop till you drop – what data says about spending habits
In the wake of Black Friday and Cyber Monday and in the run-up to Christmas, our thoughts turn somewhat frantically to shopping. What bargains can we get? What festive gifts shall we buy? (Please not...
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How Retailer Should Use QR Code To Hit The Pot Of Gold
Before we dive into the topic, I want to take a step back and explain what is QRCode: QR Code (abbreviated from Quick Response Code) is the trademark for a type of matrix barcode (or two-dimensional...
View ArticleClik here to view.
Why bottom-up innovation is better than top-down innovation?
Disclaimer: I am not suggesting top-down innovation is useless but bottom-up is better. Now let me clear the mist first and explain what is bottom-up and top-down innovation. Bottom-up and Top-down are...
View ArticleClik here to view.
The Data Behind: Retail Analytics in Times of Crisis
Blog Today, every industry is data-driven. In The Data Behind, we dig into the data creating change in rapidly evolving industries. This month, we cover the role that data will play for supermarkets in...
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How to Price for Long-Term Growth and Profit
We tend to think of pricing as its own distinct practice. You develop a product, produce it, promote it, and sell it. In reality, a pricing strategy needs to be baked into the entire process. You...
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How to Knock Assortment Planning Out of the Park
Assortment planning in the age of eCommerce is a tricky business. Determining the ideal product mix and inventory width and depth, setting competitive prices, providing personalized experiences, and...
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