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How Quick Service Restaurants Can Find Growth Opportunities
The food industry has undergone massive transformations over the last few years. Mobile payments and rewards, the drive to provide healthier options, and consumers’ demand for fast service without...
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App analytics: How to read a retention graph
Despite the world-changing events over the last few months, retaining your users remains as important as ever. The summer break is the perfect time to brush up on your retention graph skills…Article...
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AI in Retail: How Artificial Intelligence is transforming the Retail Industry
The digital transformation of the retail industry has been ongoing for some years. Thanks to high-level data and visitor analytics systems, companies are making well-informed and data-driven business...
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Paywall strategies for the media – understanding your audience behaviour
As the online publishing world continues to evolve at an exponential rate, deciding which strategy to adopt for monetising your site is key to staying ahead of the game. Get up to speed on your...
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The Complete Guide To People Counting Benefits In 2020
2020 has been the year for terms like “social distancing” to become the norm. For months now, we’ve been riding out the coronavirus pandemic from our homes. We’ve turned to remote working, virtual...
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Why Building An Omnichannel Retail Strategy Is Essential For Your Brand
The COVID-19 pandemic has changed retail in a way that has brought to light just how important having an omnichannel strategy is for a retail business. Retail businesses, in particular, should...
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4 essential KPIs for measuring mobile app engagement
With everybody on the move this summer, it’s the ideal time to review your mobile app engagement strategy. Look no further than our 4 essential KPIs!Article originally published on June 9th, 2016 In...
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Invalidating the Privacy Shield – how does this affect your Analytics solution?
On the 16th July 2020, the EU Court of Justice invalidated the Privacy Shield mechanism allowing for adequate protection in the transfer of personal data between the European Union and the United...
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5 Key Benefits of Using Traffic Counters for Staff Scheduling
One central aspect of making any business successful is staff scheduling. While it may seem complicated to plan several employees’ work hours across different shifts, finding the right tools and...
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How Technology Is Leading Retail Transformation
V-Count deploys retail analytics software and traffic counters to help business owners comply with social distancing and mask-wearing guidelines. Practices of maintaining social distancing and wearing...
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Conversion Rate Optimization: Why It’s Important for Physical Retail
If you ask any business if they use analytics to optimize website performance, the answer will most likely be “of course!”. Companies understand that operating a website without proper analytics tools...
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How to Knock Assortment Planning Out of the Park
Assortment planning in the age of eCommerce is a tricky business. Determining the ideal product mix and inventory width and depth, setting competitive prices, providing personalized experiences, and...
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Top 7 KPIs Store Operators Need to Manage
Retail store operators are typically responsible for driving a wide range of KPIs related to their individual stores. A successful store operation involves marketing, sales, customer experience,...
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How Industries Use People Counting Systems to Optimize Their Businesses
The COVID-19 pandemic has accelerated the need for people counting systems globally. The overall people counting market is expected to grow from USD 818 million in 2020 to USD 1,333 million by 2025....
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Word For Social Media Strategy for Brick-Mortar Stores: “Community”
Yes, I know you care about Social-Media. You might have aggressive plan to spend a good chunk of your marketing dollars from digital marketing aisle on it. But, here is the bummer- according to a...
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Lessons From Apple Retail Stores, Gold for Others
Being an Apple fanboy, All I can see is how Apple is energizing current market landscape. It is pioneering in areas around its product lineup, its App Store as well as its retail stores. Everywhere...
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Social Tools to Attract Local Shoppers
So, what are some social tools that retailers should use? Following is the list of some social tools that every retailer should know about. It is not a complete list but this list should be used as a...
View ArticleHappy Holidays! Top 10 blogs from 2012
Happy Holidays! 2012 was an year with lots of ups and some downs. 2012 has not stopped us from moving but shown optimism. 2012 was the year when I started blogging. You all were very supportive and...
View Article2017 Trends in Cloud Computing
The vitality of cloud computing to the contemporary enterprise is best measured in quantitative and qualitative terms. On the one hand, it is the cardinal enabler of a wealth of technologies and...
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The Data Behind: Retail Analytics in Times of Crisis
Blog Today, every industry is data-driven. In The Data Behind, we dig into the data creating change in rapidly evolving industries. This month, we cover the role that data will play for supermarkets in...
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